The five-floor building has three food venues, including a Disney-themed cafe, a Disney shopping area, beauty studio and a Hogwarts Wizarding World section.
Worlds biggest Primark becomes the worlds largest fashion retail store
Spanning 160,000 square feet, it is the biggest of the high street retailers 365 stores across Europe and the US.
Thousands have descended on the new flagship branch in Birmingham city centre today, eager to get the first glimpse of the enormous shop which features three restaurants, two coffee kiosks, a Primarket and the widely-anticipated Disney cafe
The outlet will also offer customers the opportunity to donate used clothes and shoes – of any brand – for recycling, and offers a service that prints personalised T-shirts and other garments.
Facebook Twitter Pinterest The Primark in Birmingham will employ more than 1,000 people. Photograph: Primark/PA Primarks director of new business development, Tim Kelly, said: Our customers can expect a great experience at Primark Birmingham High Street.
Video: Want to see inside the worlds biggest Primark in Birmingham?
They can spend time with friends and family, eat great food, recharge and have fun, and find everything under one roof, including fashion, beauty and homeware – all at an amazing price.
The five-floor building will feature three food venues, including a Disney-themed café, a Disney shopping area, beauty studio and Hogwarts Wizarding World section.
Hundreds of people have queued up to be the first shoppers inside the worlds biggest Primark which takes up an entire shopping centre.
The worlds biggest Primark has finally opened its doors in Birmingham to the delight of customers with thousands expected to visit today
The newly-crowned largest fashion retail store in Birmingham, UK, opened its doors for the first time at 10 a.m. on Thursday 11 April, and customers were eager to be among the first to experience their local five-floor clothing paradise.
This enormous Primark covers 14,761 m² (158,892 ft²) and takes up an entire shopping centre; its filled the gap left by the Pavilions shopping centre which closed in 2016.
Celebrities including TV presenter Stacey Solomon and Love Island 2017 winner, Kem Cetinay, were also on-hand to help launch the new store.
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As well as clothing, the new store also includes a beauty studio, cafes – including one with a Disney theme – a barbers and free WiFi.
Birmingham Primark: Worlds biggest store to open today, featuring beauty store and cafe
“For the purposes of this record, a fashion retail store is defined as an establishment which primarily sells clothing, accessories and other wearable garments,” announced Pravin.
“With an area of 14,761 m², Primark Stores Limited UK, you have set a new Guinness World Records record for the largest fashion retail store. Congratulations. You are Officially Amazing!”
WE DID IT! #PrimarkBirmingham is now the Largest Fashion Retail Store IN THE WORLD and the proud new owner of a @gwr 🏆 #RecordBreakerspic.twitter.com/nUPGrUIb0W
The previous record holder was Topshop in London, opened in 1998, measuring 7,897 m² (85,000 ft²). But could a new contender be on the horizon? US retailer Nordstorm plan to open a flagship store within Central Park Tower in New York City, reportedly measuring approximately 285,000 ft².