The newly-crowned largest fashion retail store in Birmingham, UK, opened its doors for the first time at 10 a.m. on Thursday 11 April, and customers were eager to be among the first to experience their local five-floor clothing paradise.
Queues began to form in the early hours and built steadily throughout the morning ahead of the 10am opening. The five-floor building features three food venues including a Disney-themed cafe, a Disney shopping area, a beauty studio and Hogwarts Wizarding World section. Spanning 160,000 square feet, it is the biggest of the high street retailers 365 stores across Europe and the US.
This enormous Primark covers 14,761 m² (158,892 ft²) and takes up an entire shopping centre; its filled the gap left by the Pavilions shopping centre which closed in 2016.
Celebrities including TV presenter Stacey Solomon and Love Island 2017 winner, Kem Cetinay, were also on-hand to help launch the new store.
As well as clothing, the new store also includes a beauty studio, cafes – including one with a Disney theme – a barbers and free WiFi.
“For the purposes of this record, a fashion retail store is defined as an establishment which primarily sells clothing, accessories and other wearable garments,” announced Pravin.
Shoppers flooded inside the biggest of the retailer’s 365 worldwide stores and browsed its pizza restaurants, beauty salons and themed areas – besides the mountains of clothing.
Worlds biggest Primark in Birmingham finally opens to hundreds of shoppers
“With an area of 14,761 m², Primark Stores Limited UK, you have set a new Guinness World Records record for the largest fashion retail store. Congratulations. You are Officially Amazing!”
Worlds biggest Primark hit with power cuts as escalators break down hours after grand opening
WE DID IT! #PrimarkBirmingham is now the Largest Fashion Retail Store IN THE WORLD and the proud new owner of a @gwr 🏆 #RecordBreakerspic.twitter.com/nUPGrUIb0W
Video: Worlds biggest Primark opens in Birmingham
The previous record holder was Topshop in London, opened in 1998, measuring 7,897 m² (85,000 ft²). But could a new contender be on the horizon? US retailer Nordstorm plan to open a flagship store within Central Park Tower in New York City, reportedly measuring approximately 285,000 ft².
Power cuts plunged the worlds largest Primark into darkness and left shoppers stranded on escalators just hours after the new 160,100sq ft megastore flung open its doors for the first time.
Thousands have descended on the new flagship branch in Birmingham city centre today, eager to get the first glimpse of the enormous shop which features three restaurants, two coffee kiosks, a Primarket and the widely-anticipated Disney cafe
But the grand launch suffered a setback as a technical glitch left punters momentarily fumbling around the aisles amid a brief blackout.
Fortunately, the power outage was only temporary and the lights have now come back on to the relief of the scores of people who have flocked to the store.
Sara Joines, who was in the store during the power cut, said: It didnt even last a minute, just a few seconds, some lights went off and the music stopped.
Boasting 160,100 sq ft of retail space at Primarks 187th store in the UK, it is more than 5,000 sq ft bigger than the retailers existing largest store in Manchester, which covers 155,000 sq ft.
Power cuts have plunged the worlds largest Primark into darkness and left shoppers stranded on escalators
Incredible drone footage has been released of Primarks biggest ever store, which is set to open in Birmingham city centre tomorrow.
The grand launch suffered a setback as a technical glitch left punters fumbling around the shop amid a brief blackout