Birmingham-Jefferson Convention Complex and Protective Life Corporation Announce Naming Rights Agreement for Birminghams New Multi-Use Stadium – Associated Press

Birmingham-Jefferson Convention Complex and Protective Life Corporation Announce Naming Rights Agreement for Birmingham\s New Multi-Use Stadium - Associated Press
Protective Life gets naming rights for Birminghams new stadium
BIRMINGHAM, AL (WBRC) – Officials gathered at the site of the new downtown Birmingham stadium Thursday afternoon to announce Protective Life Corporation has acquired the naming rights for the new facility.

Protective has signed a 15-year agreement to be naming rights sponsor for the new multi-use stadium. The company is headquartered in Birmingham and employs more than 1,500 people in the Birmingham area.

Protective Stadium will be the name of the new facility, which is currently scheduled to be finished ahead of the 2021 World Games and UABs football season for that year.

We are excited to welcome Protective Life Corporation as our naming rights partner for the new multi-use stadium, said Tad Snider, Executive Director, BJCC. Protective is an organization with deep ties to the Birmingham community, so their participation is going to add huge value to the project. We look forward to the partnership as we continue the development of Protective Stadium.

Protective is proud to partner with the BJCC to make this stadium a reality. This is more than a stadium – its an opportunity for our community to continue thriving, said Rich Bielen, President and Chief Executive Officer, Protective. We are invested in Birminghams future and remain committed to creating positive local impact – a cornerstone of our companys foundation for more than 110 years. We are honored to continue this mission by supporting this transformational project for our city.

Groundbreaking for the stadium happened back in December. A site survey for the stadium was recently completed and work to relocate underground utilities will soon begin.

This is an exciting day for Birmingham as we mark an important milestone in the stadiums progress, said Birmingham Mayor Randall Woodfin. With Protective joining as the naming rights sponsor, we are forging Birminghams future together. This allows us to be competitive with other cities in bringing in world-class sporting and entertainment events.

Protectives sponsorship shows their long-term commitment to the city of Birmingham and the region, said Jimmie Stephens, President, Jefferson County Commission. This creates significant momentum in the building of the stadium and is a strong example of public and private partners collaborating to create meaningful impact.

Protective joins the BJCC Authority, the city of Birmingham, Jefferson County, UAB, and other corporate partners in funding the new stadium.

A future home to UAB Blazers football and more will be Protective Stadium, marketing rights bought by Protective Life, a national insurance and financial services company that is headquartered in Birmingham. (Rendering provided by BJCC)

Birminghams planned $174 million open-air downtown stadium will be branded by Protective Life, in a deal with the Birmingham-based insurance company expected to last 15 years.

Regions and Alabama Power are also contributing through stadium-connected deals, paying $500,000 per year for 10 years, Tad Snider, executive director of the Birmingham-Jefferson Civic Center Authority said.

A ceremonial groundbreaking for the 55,000-seat stadium happened at the Birmingham Jefferson Convention Center on December 13, 2018. Construction is not slated to begin until late summer or early fall.

Although officials say the design phase is moving at a rapid pace, it is not clear whether the stadium will be complete in time for The World Games 2021 and the 2021 UAB football season.

Jefferson County Commission President Jimmie Stephens says the new stadium will be part of a new skyline that shouts that we are growing and we are innovating.

Like many great things that have happened in Birmingham, this project would not be possible without a number of dedicated partners working together, John D. Johns, executive chairman of Protective, said in an announcement provided at ceremonies on Thursday, April 11, 2019. “The city, county, BJCC, UAB and the business community have all come together to form a collaborative coalition, and that teamwork has been instrumental in pushing this project forward. The fulfillment of this dream confirms that truly amazing things can happen in this community when we focus our energies on coming together to create our future.

Birmingham Mayor Randall Woodfin said the stadium is projected to provide the city with $10 million in additional tax revenue yearly. He said again the money will be going to a Neighborhood Revitalization Fund to restore areas in desperate need.

In Mobile, various marketing agreements have been announced for a stadium planned for University of South Alabama football. That includes $10 million from Hancock Whitney Bank for stadium naming rights.

Protective Life is a nationwide life insurance, asset protection and financial services company with $862 billion of coverage in force and more than 2,700 employees. It has more than 1,500 employees in the Birmingham area at multiple locations.

Corrected: Early versions of this story said the agreement was for 10 years. It is a 15-year agreement with Protective.

Posted in Birmingham