250-room hotel, sports bar open in downtown Grand Rapids – MLive.com

250-room hotel, sports bar open in downtown Grand Rapids - MLive.com
Embassy Suites on downtown GR riverfront now open
GRAND RAPIDS, MI — A $60 million hotel on the northern edge of downtown Grand Rapids opened Thursday, April 11, with plans to cater to guests doing business on the citys Medical Mile.

The Embassy Suites by Hilton hotel, 710 Monroe Ave. NW, features 250 suites in a seven-story building. Amenities include a sports bar, a mitten-shaped indoor pool, 24-hour fitness center, indoor/outdoor spa, ballroom, a lounge overlooking the Sixth Street bridge and park, and a café serving locally roasted coffee by Rowsters. There are five meeting and event rooms named after historic Grand Rapids furniture companies.

Embassy Suites by Hilton is the upscale, all-suites division of the Hilton brand family of hotels, Behler said. There are two others in Michigan, both located in the Detroit area.

The three pillars of the Embassy Suites by Hilton brand include all two-room suites, a cook-to-order breakfast including omelets, pancakes and waffles, and a managers reception from 5:30 to 7:30 p.m. every day with free cocktails and snacks included in the stay, Behler said.

With its location two blocks from the Medical Mile, Behler said they aim to draw a clientele of guests in the medical and pharmaceutical professions, as well as overflow from convention groups coming to the city.

The hotel is locally owned and managed by Hudsonville-based Suburban Inns, which develops, owns and operates hotels and restaurants in Holland, Grand Rapids and Midland.

The hotels Big Es Sports Grill is named for Easton Beukema, the oldest son of Suburban Inns CEO Peter Beukema, according to a company news release. The restaurant has 60 taps with 43 Michigan beers and spirits from local distilleries. There are 84 TVs, including four outside. A wall of 40 TVs can be made into a 220-inch TV.

A 427-space parking ramp will serve not only hotel guests, but will also be open to the public, Behler said.

Suburban Inns began planning for the hotel on the former site of Western American Mailers in 2007, when the Grand Rapids City Commission approved a 15-year tax-free Renaissance Zone designation for the property. The Renaissance Zone means the propertys owners will not have to pay state and local taxes for 15 years.

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