Snapchat faces backlash after app redesign

Snapchat faces backlash after app redesign
Petition · Snap Inc. : Remove the new Snapchat update · Change.org
nSome Snap (SNAP) users have taken to — what else — social media to voice their displeasure over the app’s recent redesign.

The company, best known for its Snapchat video messages that are popular with teens and young adults, recently cleaved the app into two sections, with media content on the right and friends content on the left. 

Before reinstalling Snapchat or logging out, make sure Memories are backed up or you could lose them 😔Settings > Memories > Backup Progress ‘Complete’ means you’re all set. If not, tap to see which Snaps need backing up.You’ll also need your password so you can log back in!

Petition · Snap Inc. : Remove the new Snapchat update · Change.org

According to some Snapchat users, the changes have made the site worse. A petition started on Change.org, which has attracted 580,000 signatures, calls on the Venice, Calif., company to change the site back to its previous layout. 

In theory, if you never force quit the app, you’ll have the old app forever. But at some point, you might need to quit the app (maybe your phone freezes or the app crashes) and then you’ll be forced onto the new app.

clare james on Twitter: \”PSA: how to reverse the Snapchat update ‼ … \”

“There is a general level of annoyance among users, and many have decided to use a VPN (Virtual Private Network) app to go back to the old Snapchat, as that’s how annoying this new update has become,” the petition says. “Many ‘new features’ are useless or defeats the original purposes Snapchat has had for the past years.”

Now, for the catch: A Snapchat spokesperson told Mashable that this workaround is only temporary. If you force quit the app and re-open Snapchat, you’ll get the redesigned version again. 

Forced into snap update today, this app is officially ruined. Worst redesign I’ve ever seen

Petition · Snap Inc. : Remove the new Snapchat update · Change.org
Petition · Snap Inc. : Remove the new Snapchat update · Change.org

Honestly what is going on with the new Snapchat update?! It’s actually horrendous, can’t find a single thing on it… thank you Snapchat I wanted to see stories from random people who I have met and not my actual friends😑🙄😤 #snapchatupdate

Snapchat update: How to use the new, redesigned version of the app

I was backing @Snap against Instagram, but I really hate the new redesign. Instagram, here I come.#snapchat update

Reverting back to the old update also means you won’t get the new features. But, WORTH IT, if you loathe the new Snapchat redesign as much as Chrissy Teigen does.

“They needed to pull off the Band-Aid and do an app redesign,” Daniel Ives, chief strategy officer and head of technology research at GBH Insights. “As we have seen over the last year, the complexity and the nature of the Snap app was not appealing to older (users).”

All is not well for Snapchat. The app has ticked off its most loyal users with its latest redesign which merges your friends’ snap messages with their Stories. 

The site remains highly popular among younger users. According to eMarketer, Snapchat overtook both Instagram and Facebook in terms of total users aged 12 to17 and 18 to 24 for the first time last year. Snapchat also is adding younger users at a faster rate than Facebook, the largest social network.

“Kids expect everything to work flawlessly and are notoriously fickle,” said Michael Pachter an analyst with Wedbush Securities, in an email. He also expressed surprised that Snap didn’t test the new site before launching it. 

“My kids are both 18 and are bitterly complaining about it,” Pachter said.

Snap has been under pressure from Wall Street analysts to broaden its appeal after Facebook (FB), which offered to buy the company for $3 billion in 2013, began offering a sharing feature and camera filters called “stories” that is nearly identical to Snapchat. 

During its latest quarter, Snap reported better-than-expected financial results as it added more users than expected, although the company’s net loss more than doubled. 

You can mute your friends without them realising, with Do Not Disturb. To enable it, just tap and hold the person or group you want to silence, select Settings from the popup menu and hit Do Not Disturb. You’ll no longer receive notifications from that conversation, but you’ll still be able to access it, check any unread messages and Snaps and send your own too.

clare james on Twitter: \”PSA: how to reverse the Snapchat update ‼ … \”

Addressing Wall Street analysts during the company’s recent earnings conference call, Snap Chief Executive Evan Spiegel said the company is monitoring the rollout of the site design and will make adjustments based on feedback from users.

Key Snap metrics around content consumption and time spent on the site are “disproportionately higher for users over the age of 35, which bodes well for increasing engagement among older users as we continue to grow our business,” he said.

To be sure, other social media sites including Facebook and Twitter (TWTR) have previously angered users with site changes, while ultimately continuing to grow.

A step-by-step guide on how to revert back to the pre-redesigned Snapchat
A step-by-step guide on how to revert back to the pre-redesigned Snapchat

Snapchat Hopes User Backlash Over Redesign Blows Over

“Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in,” a Snap spokesman said in an email.

Jonathan Berr is an award-winning journalist and podcaster based in New Jersey whose main focus is on business and economic issues.

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Or, if you’re unwilling to make this un-update happen, or you’re reading this too far into the future for it to be possible to use, consider the following. Why are you using Snapchat in the first place? Is it the streaks? What would happen if, one day, Snapchat decided to reset all of your streaks? Would you keep using the app then?

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Even celebs can’t stand the newest Snapchat update

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All is not well for Snapchat. The app has ticked off its most loyal users with its latest redesign which merges your friends’ snap messages with their Stories. 

How to use the new Snapchat, whether you like it or not

It’s the app’s first major #facepalm. But good news! There’s a way to switch back to the old Snapchat, and we’re gonna show you how do it. But it does come with one big catch.

Twitter user Clare James posted step-by-step instructions Friday on how to revert back to the old Snapchat on iOS, and we confirmed on our own iPhone X that it works!

PSA: how to reverse the Snapchat update ‼️ pic.twitter.com/EN2wY3Xo5S

After you’ve completed all the steps, you should have the old Snapchat again.

Now, for the catch: A Snapchat spokesperson told Mashable that this workaround is only temporary. If you force quit the app and re-open Snapchat, you’ll get the redesigned version again. 

Teenagers Are Hating The Snap Inc (SNAP) Redesign

In theory, if you never force quit the app, you’ll have the old app forever. But at some point, you might need to quit the app (maybe your phone freezes or the app crashes) and then you’ll be forced onto the new app.

Can’t Put A Filter On This: Twitter Isn’t Here For SnapChat’s New Redesign

You could also lose your Memories if you reinstall Snapchat. Snapchat suggests you back them up for safety:

Before reinstalling Snapchat or logging out, make sure Memories are backed up or you could lose them 😔Settings > Memories > Backup Progress ‘Complete’ means you’re all set. If not, tap to see which Snaps need backing up.You’ll also need your password so you can log back in!

Reverting back to the old update also means you won’t get the new features. But, WORTH IT, if you loathe the new Snapchat redesign as much as Chrissy Teigen does.

No word on whether there’s any way to revert back to the old Snapchat on Android (even if it’s temporary). We’ll update this story if any workarounds pop up.


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