“It doesn’t hurt for Sacramento to try,” Kaplan said. An incentive package, he said, “can help tip the balance, but is not going to make an unviable market viable in the long term … Sacramento isn’t on the map as a global destination, so you have to rely more on the originating traffic from Sacramento.”
“The airport has a fine line to walk,” he said. “It has a fiduciary responsibility to its community. It has debtholders to repay. Other airlines don’t want their fees to subsidize these companies.”
Tony Bizjak: 916-321-1059, @TonyBizjak
The campaign, released ahead of California legalizing marijuana on Jan. 1, stirred controversy with viewers over its descriptions of the drug.
The airport is a wholly self-funded agency of the county government that mustbalance its budget with revenues from airlines, terminal concessions, rental car companies, parking and a per-ticket surcharge on passengers.