That’s the headline for a new contest just launched by ridesharing company Lyft. The “Ditch Your Car” challenge is a partnership between Lyft and local public transportation providers including Biketown, TriMet, Portland Streetcar, and Zipcar.
50 lucky Portlanders will be chosen through an online sign-up form to participate. They’ll be given $549 in ride credits to use for one month. Winners will get $300 credit from Lyft, a 1-month Zipcar membership (with free activation), plus $100 drive credit, a 1-month TriMet and Portland Streetcar pass, and a 1-month Biketown membership (good for 90 minutes of Biketown a day for a month).
The contest is obviously a marketing ploy; but it’s also a way to encourage people to stop driving. By joining together, the companies are making it clear that the carfree (or low-car) future will rely on using multiple modes to get around. (Noticeably absent from the list of partners is an e-scooter provider. Lyft has an e-scooter but they’re not permitted in the current pilot program.)
“Ridesharing has already changed the way Americans depend on owning a car and how we get around cities,” reads a press statement. “But now its time to take an even bolder step toward creating a new future of mobility.”
Lyft is tackling this problem head-on and putting their money where their mouth is to encourage more Washingtonians to go car-free, Lyft said.
Lyft — in partnership with RTD and Zipcar — are looking for 50 participants to take part in their new challenge. The challenge — called Ditch With Lyft —invites you to ditch your personal car for 30 days. In return — you will receive $751 of transportation credit to use on Lyft, Zipcar and RTD services.
This challenge is part of a nationwide initiative by Lyft and its partners to show the potential for a transition to the sole use of public transportation. Taking place between October 8 and November 6 — 50 Denver residents will get around town solely using shared Lyft rides, Lyft scooters, RTD and Zipcar.
These credits consist of $300 in Lyft shared credit, $150 in Lyft Scooter credit, a one-month RTD pass and a 1-month Zipcar membership with free activation plus $100 drive credit.
“The way that people move around cities is changing faster than ever, and we’re excited to challenge Denver residents to change their habits and give up their car for a month,” said Gabe Cohen, Rockies Regional General Manager for Lyft. “Lyft alone is not the solution to overcome transportation hurdles, but by partnering with RTD and Zipcar, we’re able to create a full menu of mobility options for Denver residents.”