St. Paul-founded SuperAmerica is rebranding as Speedway

St. Paul-founded SuperAmerica is rebranding as Speedway
Minnesota-born brand SuperAmerica becomes Speedway
The change follows the recent merger of Marathon Petroleum Corp., the Ohio-based owner of the Speedway brand, and Andeavor, formerly known as Tesoro, which has owned the SuperAmerica brand since 2016.

Marathon CEO Gary Heminger told Fox Business in May the combined company, now the largest refiner in the U.S., will “take a Speedway platform coast-to-coast.”

“Andeavor had many brands they were using in the company-owned, company-operated system,” he said. “We will turn those into Speedway and have one system.”

Since the first SuperAmerica store opened on Seventh and Wall streets in St. Paul, the company has had a number of owners over the years — including, for a time, Marathon. This is the first time the Minnesota-bred brand has ceased to exist, however.

There are about 170 company-owned SuperAmerica locations and 114 franchised stores largely in Minnesota and Wisconsin, according to the company, with more than 2,000 employees in total.

Regular customers are asked to move their rewards card balance at www.speedway.com. The company says SuperAmerica gift cards will no longer be accepted; call 1-800-428-4016 to have balances refunded.

The SuperAmerica change follows last years sale of another prominent convenience store chain with Minnesota roots.

SuperAmerica and Holiday have a shared heritage in the family of Swedish immigrant Otto Erickson, originally from Isanti, Minn.

In 1939, six of Ericksons grandsons bought a bankrupt Texas refinery and moved it to St. Paul Park, creating Minnesotas first gasoline refinery, Northwestern Refinery Co.

According to the St. Louis Park Historical Society, the SuperAmerica brand, also known as SA, was coined by grandson Elmer Erickson, who opened the gas stations to sell the refinerys fuel products.

In 1970, the Erickson family sold the refinery and the SuperAmerica chain to Ashland Oil, the first of several corporate ownership changes and restructurings.

Meanwhile, what became the Holiday brand was started 90 years ago by two of Otto Ericksons other grandsons, Arthur and Alfred, with a rural general store and gas station.

The Erickson family also operated other gas stations under the Erickson Oil/Freedom Valu Center brands.

Regional Radar KSTP Traffic Round-Up: Paint Spill Forces All-Day Lane Closure on Hwy 169 near West Bloomington

'We Can't Change What's Happened, but We Can Learn From It': Sheriff Outlines Missteps in Wetterling Investigation

Police Experts Raise Concerns Over 'Red Flags' in Noor's Psych Evaluation, Field Training

SuperAmerica, founded in St. Paul in 1960, has announced the gas station/convenience store chain will now become part of Speedway.

That announcement follows the news that SuperAmerica owner Andeavor had been sold to Speedway owner Marathon Petroleum, a sale finalized earlier this month.


Posted in Saint Paul